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Analyzing the Hurry of Enhancing CX
Customer experience has become a very crucial and significant part of any marketing effort today. So, companies are trying various methods to give their best shot each time possible with the help of new technologies. Moreover, the rapid digital transformation and sudden remote working models have opened doors for the adaptation of conversational AI across business environments. Customer experience has become more important than ever, and efficient use of conversational AI is further easing and enhancing this process.
Brands that are looking forward to upgrading their customer acquisition process and enhancing their customer experience are turning towards Conversational AI, the next step in chatbot development. The Conversational AI industry globally is expected to grow from $4.8 billion in 2020 to $13.9 billion by 2025. This growth prediction is encouraged by the technological advantages the tech has over traditional chatbots conversational AI.
For the past couple of years, many businesses have been investing in the development of chatbots, and these developments are partially driven by the power of millennial and Gen Z customers. The rapid digitalization in many sectors from health care to banking and finance has led to the rise in customer expectations. Today, maintaining a 24-hour response has become a need for brands and this has carved out a perfect niche for chatbots. Also, tech giants like WhatsApp, Facebook Messenger, and Slack have been trying hard to amplify their customer operations with support from conversational AI technologies. This isn’t only for customer-facing areas of business that gain benefits.
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